Answer: Organizational communication is defined as the channels and forms of communication that occur within organizations, such as corporations, non-profits, and governmental bodies. It includes both communications within an organization and public-facing communications. Individuals trained in organizational communication can work in human resources, employee training and management, public relations, marketing, communications consulting, public affairs, media management, policy and advocacy, and research and instruction, among other areas.
Organizational communication is a broad field that encompasses all forms of communication that allow organizations such as companies, government agencies, and non-profits to function, grow, connect with stakeholders, and contribute to society. Organizational communication includes both internal communications, such as employee training modules, messaging around an organization’s mission, interpersonal communications between management and employees, and professional communication such as emails. It also includes external-facing communications such as public relations announcements, press releases, marketing materials, and branding.
Master’s in Organizational Communication Programs
Master’s programs in organizational communication give students a broad overview of the types of communication that are central to an organization’s success, such as corporate communication practices and media relations, as well as the foundational principles and methods of effective communication. These programs also typically give students concrete skills in areas such as interpersonal and organizational leadership, conflict mediation, public and media relations management, corporate reputation management, crisis communication, and marketing and advertising, with the goal of training professionals to manage and optimize the communications within an organization, as well as the communications between an organization and the public.
While master’s in organizational communication programs tend to focus on communication concepts and skills that are directly applicable to industry, some programs in this field may allow students to pursue a more research-based, academic focus in preparation for further study of communication dynamics at the doctoral level. Such programs may have classes that invite students to analyze an organization’s internal and external-facing communications, to investigate interpersonal communication within small groups and large organizations, or to use media relations theory to examine the role of mass rhetoric in shaping the public’s perceptions of a company.
For more information about the curriculum for master’s in organizational communication programs, as well as other degree requirements and a sample course schedule, please refer to our Master’s in Organizational, Corporate and Business Communication Programs page.
|Featured Online Master's in Organizational and Corporate Communication|
|Johns Hopkins University||Online Master of Arts in Communication with an Optional Concentration in Corporate and Non-Profit Communication|
|Purdue University||Online Master of Science in Communication with a Concentration in Communication and Leadership|
|Arizona State University||Online Master of Arts in Communication (Organizational/Workplace Communication)|
|Queens University of Charlotte||Online Master of Arts in Communication|
Careers in Organizational Communication
Graduates of master’s programs in corporate or organizational communication can work at companies in both the private and the public sectors, facilitating and improving channels of communication between managers and their employees, company leadership and the public, and leaders of different companies in the formation of partnerships. Organizational communication professionals may specialize in one area of corporate communication, or oversee communications across multiple departments within a company. Examples of roles that graduates of master’s programs in corporate and organizational communication may pursue after they graduate include:
- Corporate Communication Consultants: Corporate communication consultants work for companies that help other corporations improve their internal and/or external communication. For example, they may design and implement initiatives aimed at improving employee engagement, team-building, or leadership training. Or they may work with the marketing department of a company to revamp the company’s brand messaging. They may even work closely with company leadership to help them clarify or revise their organization’s mission statement, and to change internal and customer-facing communications accordingly. Consultants also help managers within companies to communicate more effectively with employees under their supervision.
- Marketing Directors: Marketing directors oversee the design and creation of advertisements and marketing content that promote a company’s products or services. They typically manage a team of marketing specialists, and supervise the progress of multiple marketing initiatives simultaneously. Marketing directors combine an expert understanding of their company’s industry (e.g. tech products, education, clothes and fashion, etc.) with their training in effective customer-facing communication to create engaging content that builds their company’s customer base and brand identity.
- Public Relations Directors: Public relations directors manage a company’s public image, and its relationship with all parties external to the company, including consumers, investors, and other companies. They typically supervise a team of public relations specialists, who craft external-facing communications such as press releases, informational content both online and in print, social media posts, and speeches, all of which aim to maintain the positive reputation of a company and its leadership. PR directors and their staff also collaborate with other departments to organize speaking engagements and business events and facilitate partnerships with other companies.
- Project Managers: Project managers, while not strictly communication professionals, employ strong interpersonal and organizational communication skills in order to push a particular project forward. They coordinate teams from different departments across their company (e.g. the finance department, the engineering or product design department, the marketing department, the legal department, etc.) in order to ensure that their project is adequately funded, is designed with the consumer in mind, passes legal considerations, and is launched at a time that aligns with when the marketing department can promote it. All of these tasks require that project managers possess a strong understanding of their company’s organizational structure, as well as the kinds of communication to employ when working with people from different departments.
- Human Resources Specialists and Directors: Human resource specialists and directors serve as the point-person for employees within an organization. They guide new employees through a company’s internal systems and protocols, and also develop training materials and modules to support employees’ development and success.
- Managers: Managers across all fields, from product management to project management, employ strong interpersonal communication skills and a solid understanding of corporate communications to support the teams under their supervision, facilitate progress on key projects, and to uphold a company’s mission statement.
- Public Affairs Specialists and Advocacy Specialists: Public affairs and advocacy specialists work in governmental agencies and at political non-profits to help these organizations connect with and educate the public. They use their strong understanding of organizational communication and sociopolitical issues to advance the policy and social service objectives of their organization.
- Media Researchers: Media researchers use their understanding of communication theory, rhetorical criticism, and organizational dynamics to gather data on and analyze how systems of communication operate and evolve across a variety of contexts, from sociocultural to organizational to political. They often write about and publish their findings in articles that inform both people in academia and people in industry about the landscape of communication across different fields.
- Professors of Communication: Professors of communication conduct scholarly research on how communication impacts society and social institutions, as well as how communication operates at the individual, group, organizational, and community levels. They also teach undergraduate and graduate courses in communication, providing students with theoretical knowledge and applied skills in general and specialized areas of communication. While some positions may require a doctorate in communication or a related field, others positions may be open to graduates of a master’s program. This is also typically true for teaching positions at the community college level.