Online Master of Arts in Integrated Marketing Communication (IMC)
Overview
Department: Department of Communication
Specializations/Concentrations: Optional Certificates in Strategic Marketing Communication; Social Media Strategy; Corporate Communication Management
Websites: Department
and Program
Program Format
Structure: Online program with no required campus visits
Instruction Methods: Program uses asynchronous instruction
Campus Visits Required: No
Program Length: Program can be completed in as few as 12 months
Start Dates: Six starts per year (two per Fall, Spring and Summer sessions)
Curriculum and Graduation Requirements
Credits Required: 30 credits (10 courses)
Thesis Required: No
Capstone Options: Capstone course and project
Example Courses: Integrated Communication; Organizational Communication; Content Writing & Brand Strategy; Corporate Social Responsibility and Advocacy; Digital Content Creation; Crisis and Reputation Management; Social Media Communication
Admission Requirements
Application Requirements: Bachelor's degree; resume; statement of purpose
GPA Requirements: Minimum GPA 3.0 or higher (or a Minimum GPA of 2.75 with at least five years of work experience)
Testing Requirements: GRE not required
Tuition Costs
Estimated Tuition*: ~$17,910 + fees
Cost per Credit Hour: $597 per credit hour
State Authorizations: Program accepts students from all 50 states
