Online Master of Arts in Integrated Marketing Communication

Overview
Department: Department of Communication Studies
Websites: Department and Program

Program Format
Structure: Online program with no required campus visits
Instruction Methods: Program uses asynchronous instruction
Campus Visits Required: No
Program Length: Program can be completed in as few as 12 months
Start Dates: Fall, Spring and Summer admission

Curriculum and Graduation Requirements
Credits Required: 30 credit hours (10 courses)
Thesis Required: No
Capstone Options: Thesis, project, or portfolio
Example Courses: Integrated Marketing Communication and the Strategic Mindset; Critical Issues in Integrated Marketing Communication; Organizational Culture, Identity and Brand; Communication Ethics and Integrated Marketing Communication; Digital Storytelling and Integrated Marketing Communication; Crisis Communication & Integrated Marketing Communication

Admission Requirements
Application Requirements: Bachelor's degree; statement of purpose; letter of recommendation
GPA Requirements: Minimum GPA 3.0
Testing Requirements: GRE not required

Tuition Costs
Estimated Tuition*: ~$12,815.70 + fees (in-state); $41,234.10 + fees (out-of-state residents)
Cost per Credit Hour: $402.19 per credit (in-state); $1,349.47 per credit (out-of-state)

State Authorizations: Program accepts students from all 50 states

Learn more about the online Master of Arts in Integrated Marketing Communication program - visit

onlinedegree.uncw.edu

*Estimated tuition is calculated by multiplying the cost per credit hour by the number of credits required to graduate. It does not include fees or other expenses. Estimated tuition costs last updated 10/23/2026.