Union College offers an online Master of Science in Digital Marketing & Communications (MKTC), which students can complete entirely online with no campus visits. Union College uses the Moodle online learning management system for its online programs and the MKTC program has a cap of 25 students per class (typical class size is 14 students) to ensure students get individualized support from faculty and instructors. This program features courses in managerial leadership, organizational communication and teamwork, brand management, consumer psychology and behavior, eCommerce, and market research. Students gain knowledge and skills at the intersection of persuasive communication and effective business leadership strategy.
The Master of Science in Digital Marketing & Communications is comprised of 30 course credits divided between 12 hours of core business management courses and 18 hours of marketing communication management courses. Each of these courses spans eight weeks, and students take two courses per term if they are studying full-time. Students can also decide to take one course per term if they wish to pursue the degree part-time. Courses in the program use asynchronous instruction, which allows students to access course lectures, modules, and assignments on their own time, as long as they abide by assignment deadlines.
The program has a set curriculum with all students completing the same 10 courses. Students take four core management courses that include: Business Ethics & Social Responsibility, Organizational Behavior and Teamwork, Strategic Decisions, and Managerial and Leadership Analysis. For the marketing communication management courses, students complete the following six courses: Brand Management, Integrated Marketing and Communications, Internet Consumer Behavior, eCommerce, Social Media Marketing, and Market Research.
Through these courses, students gain a comprehensive view of how business principles and leadership strategies connect to external-facing communication strategies for an organization, including brand development and identity, integrated marketing campaigns, public relations, and the role of social media in shaping a company or organization’s image. Moreover, students also learn the foundations of establishing electronic lines of commerce (both business-to-business and business-to-consumer), as well as how to conduct market research to inform both business and media strategy. The program does not require a final master’s thesis or capstone project.
Union College is accredited by the Southern Association of Colleges and Schools Commission on Colleges.
Online Master of Science in Digital Marketing and Communications (MKTC)
Department: Division of Online and Graduate Studies
Websites: Department and Program
Structure: Online program with no required campus visits
Instruction Methods: Program uses asynchronous instruction
Campus Visits Required: No
Program Length: Program can be completed in less than 2 years (5 semesters)
Start Dates: Six starts per year (two in Fall, Spring and Summer terms)
Curriculum and Graduation Requirements
Thesis Required: No
Capstone Options: No capstone requirement
Credits Required: 30 credits (10 courses)
Example Courses: Managerial and Leadership Analysis; Organizational Behavior and Teamwork; Strategic Decisions; Integrated Marketing and Communications; Social Media Marketing
GPA Requirements: Minimum GPA 2.5
Testing Requirements: GRE not required
Admission Requirements: Bachelor's degree; two letters of recommendation; personal statement
Estimated Tuition: ~$10,200 + fees
Cost per Credit Hour: $340 per credit hour
State Authorizations: Program accepts students from all 50 states