Online Master's in Digital and Integrated Marketing Communications
Overview
Department: William Allen White School of Journalism and Mass Communications
Specializations/Concentrations: Tracks in Digital Marketing, Integrated Marketing Communications, and Social Media Strategy
Websites: Department
and Program
Program Format
Structure: Online program with no required campus visits
Instruction Methods: Program uses both synchronous and asynchronous instruction
Campus Visits Required: No
Program Length: Program can be completed in 2 years
Start Dates: Fall and Summer admission
Curriculum and Graduation Requirements
Credits Required: 30 credits (10 courses)
Thesis Required: No
Capstone Options: Capstone project in digital marketing
Example Courses: Marketing Fundamentals; Digital Marketing Analytics; Web 3.0 and User X; Analyzing Audiences; Social Media Strategy; Crisis Communications; Branding in Marketing Communications; Marketing Communications Research
Admission Requirements
Application Requirements: Bachelor's degree; current resume; three letters of reference; writing samples or examples of professional work
GPA Requirements: A GPA 3.0 or higher is expected
Testing Requirements: GRE not required
Tuition Costs
Estimated Tuition*: ~$20,850 + fees
Cost per Credit Hour: $695 per credit hour
State Authorizations: Program accepts students from all 50 states
