St. Bonaventure University (SBU) offers an online Master of Arts in Communication with specializations in Content Marketing, Integrated Marketing Communications, and Public Relations through its Jandoli School of Communication. The degree can be completed 100 percent online without any required campus visits. In order to maximize student engagement, SBU focuses on keeping class sizes small with a student-faculty ratio of 10:1. Online courses are delivered through Moodle, a learning management system which acts as an online virtual campus. Through Moodle, students can review lectures, access course materials, participate in class discussions, submit assignments, access SBU’s Friedsam Memorial Library, and more.
The Master of Arts in Communication requires 33 credit hours that can be completed in 22 months of full-time study. This program is designed to equip students with strategic thinking and both written and visual communication skills to succeed in a variety of industry contexts; in addition, an emphasis on ethics and integrity underpins the entire curriculum. Regardless of their chosen concentration, students take core classes in branding, strategy, and execution; audience empathy and ethics; marketing strategy and planning; data analytics and insights; and marketing communication research. Students of the Content Marketing concentration take classes in integrating digital media, mobile, and emerging technologies; content marketing strategy and planning; optimizing content visuals; and communication design. Students of the Integrated Marketing Communication concentration take courses in creative strategy and design; public relations in a global market, and digital media and emerging communication technologies. Finally, students of the Public Relations concentration take courses in international public relations, integrated media relations management, crisis management, event management, and experiential marketing. For their final graduation requirement, students must complete a Capstone Project under the guidance of faculty mentors. To support students in their completion of their Capstone Project, this program features courses that lead students through the research process and final defense.
St. Bonaventure University is accredited by Commission on Higher Education of the Middle States Association of Colleges and Schools
Online Master of Arts in Communication
Overview
Department: Jandoli School of Communication
Specializations/Concentrations: Specializations in Content Marketing, Integrated Marketing Communications, and Public Relations
Websites: Department
and Program
Program Format
Structure: Online program with no required campus visits
Instruction Methods: Program uses asynchronous instruction using the Moodle Learning Management System
Campus Visits Required: No
Program Length: Program can be completed in 22 months
Start Dates: Six starts per year (Two per Fall, Spring and Summer terms)
Curriculum and Graduation Requirements
Thesis Required: No
Capstone Options: Capstone campaign or thesis and final defense
Credits Required: 35 credits (13 courses + final defense)
Example Courses: Embracing Research: Marketing Communications Research; Finding Your Voice: Introduction to Integrated Marketing Communications; Embracing Strategic Thinking: Marketing Strategy & Planning; Integrating Creative Strategy and Design; Integrating PR in a Global Market; Integrating Digital Media, Mobile, and Emerging Technologies; Integrating Crisis Management; Integrating Media Relations
Application Requirements
GPA Requirements: No minimum GPA to apply
Testing Requirements: GRE not required
Admission Requirements: Bachelor's degree; answer to essay question
Tuition Costs
Estimated Tuition*: ~$27,475 + fees
Cost per Credit Hour: $785 per credit hour
State Authorizations: Program accepts students from all 50 states
