Online Master of Arts in Integrated Marketing Communications

Department: Jandoli School of Communication
Websites: Department and Program

Program Format
Structure: Online program with no required campus visits
Instruction Methods: Program uses asynchronous instruction using the Moodle Learning Management System
Campus Visits Required: No
Program Length: Full-time: program can be completed in 12 months; Part-time: program can be completed in 2 years

Curriculum and Graduation Requirements
Thesis Required: No
Capstone Options: IMC campaign project
Credits Required: 33 credits (12 courses)
Example Courses: IMC Principles and Practices; Strategic Marketing Management for IMC; Marketing Communications Research; IMC Creative Message Strategy; The Practice of Public Relations; New Media: Digital Communication for IMC

Application Requirements
Degree Required: Bachelor's degree
GPA Requirements: No minimum GPA to apply
Testing Requirements: GRE not required
Start Dates: Six starts per year (Two per Fall, Spring and Summer terms)

Tuition Costs
Estimated Tuition: ~$24,915 + fees
Cost per Credit Hour: $755 per credit hour

State Authorizations: Program accepts students from all 50 states