Online Master of Arts in Integrated Marketing Communications

Department: Jandoli School of Communication
Websites: Department and Program

Program Format
Structure: Online program with no required campus visits
Instruction Methods: Program uses asynchronous instruction using the Moodle Learning Management System
Campus Visits Required: No
Program Length: Full-time: program can be completed in 12 months; Part-time: program can be completed in 2 years
Start Dates: Six starts per year (Two per Fall, Spring and Summer terms)

Curriculum and Graduation Requirements
Thesis Required: No
Capstone Options: IMC campaign project
Credits Required: 33 credits (12 courses + final defense)
Example Courses: Finding the Path: Marketing Communications Research; Finding Your Voice: Introduction to IMC; Finding Connections: Digital Communications; Embracing Analysis: Tools of Analysis and Communication; Embracing Strategic Thinking: Marketing Strategy & Planning; Finding Meaning in Data: Analytics, Data Visualization & Interpretation

Application Requirements
GPA Requirements: No minimum GPA to apply
Testing Requirements: GRE not required
Admission Requirements: Bachelor's degree; answer to essay question

Tuition Costs
Estimated Tuition: ~$25,410 + fees
Cost per Credit Hour: $770 per credit hour

State Authorizations: Program accepts students from all 50 states