Online Master of Arts in Integrated Marketing Communication

Department: School of Communication and the Arts
Websites: Department and Program

Program Format
Structure: Online program with no required campus visits
Instruction Methods: Program uses asynchronous instruction and the iLearn learning management system - students complete readings and assignments by set due dates
Campus Visits Required: No
Program Length: Full-time: program can be completed in 12 to 16 months (3-4 semesters); Part-time: program can be completed in 2 to 3 years (6 semesters)

Curriculum and Graduation Requirements
Thesis Required: No
Capstone Options: Capstone course (integrated brand experience)
Credits Required: 30 credits (10 courses)
Example Courses: Principles of Integrated Marketing Communication; Public Relations Management; Marketing Foundations; Brand Management; Global Consumer Insights; Advertising Management; Social Media Strategies & Tactic

Application Requirements
Degree Required: Bachelor's degree
GPA Requirements: Minimum GPA 3.0 (although applications will be reviewed holistically)
Testing Requirements: GRE may be required for admission - GRE scores not required unless program director requests them after reviewing application
Start Dates: Fall and Spring admission

Tuition Costs
Estimated Tuition: ~$24,000 + fees
Cost per Credit Hour: $800 per credit hour

State Authorizations: Program accepts students from all 50 states