The School of Business & Digital Media at Georgian Court University (GCU) offers a fully online Master of Science (MS) in Communication & Digital Marketing program jointly through its Department of Communication, Graphic Design, and Multimedia and its Department of Business Administration. The program’s curriculum combines coursework in business management and marketing with training and instruction in communication strategies and the creative use of digital media technologies. The program is 100% online and does not require any campus visits.

GCU’s MS in Communication & Digital Marketing program consists of ten courses that confer 30 graduate credits and that can be completed in as few as 12 months by students who enroll on a full-time basis. The program also allows for part-time enrollment, which doubles the time to completion to two years. Students in the program complete a Campaign Planning & Management capstone course in which they design a digital marketing and communication business plan, as well as a Special Topics in Communication & Digital Marketing course in which they apply what they have learned in the program to a self-directed, faculty-supervised project.

The MS in Communication & Digital Marketing program is designed to prepare students for a wide range of careers in business and communication fields, including brand management, digital marketing design and strategy, and social media analytics. The program’s coursework covers topics in digital content creation, data-driven decision-making, brand management, legal and ethical concerns in modern media, and how consumers interact with digital platforms, as well as case studies in digital communication and marketing.

In addition to the Campaign Planning & Management and Special Topics in Communication & Digital Marketing courses that students take at the end of the program, students in the program are required to complete eight graduate courses. These courses include: Integrated Marketing Communication; Digital Storytelling; Digital Marketing; Creativity & Innovation; Brand Strategy in the Digital Age; Media Law & Ethics; User-Centered Design; and Digital Media Analytics & Customer Research.

Georgian Court University is accredited by The Middle States Commission on Higher Education. The University’s Department of Business Administration is accredited by the Accreditation Council for Business Schools & Programs (ACBSP).

Online Master of Science in Integrated Marketing Communication

Department: School of Business & Digital Media
Websites: Department and Program

Program Format
Structure: Online program with no required campus visits
Instruction Methods: Most courses uses asynchronous instruction
Campus Visits Required: No
Program Length: Program can be completed in 1 year or extended to 2 years
Start Dates: Fall and Spring admission

Curriculum and Graduation Requirements
Credits Required: 30 credits (10 courses)
Thesis Required: No
Capstone Options: Capstone course (marketing and communication campaign)
Example Courses: Integrated Marketing Communication; Digital Storytelling; Digital Marketing; Digital Media Analytics & Customer Research; Campaign Planning & Management; Brand Strategy in the Digital Age; Creativity and Innovation; Media Law and Ethics

Admission Requirements
Application Requirements: Bachelor's degree; one professional reference; current resume; statement of objectives
GPA Requirements: Minimum GPA 2.75
Testing Requirements: GRE not required

Tuition Costs
Estimated Tuition*: ~$24,600 + fees
Cost per Credit Hour: $820 per credit hour

State Authorizations: Program accepts students from all 50 states

*Estimated tuition is calculated by multiplying the cost per credit hour by the number of credits required to graduate. It does not include fees or other expenses.