Georgetown University offers a Master of Professional Studies (MPS) in Public Relations & Corporate Communications, an MPS in Integrated Marketing Communications, and an MPS in Design Management & Communications through its School of Continuing Studies (SCS). Each program can be completed entirely online, without any required visits to campus. The SCS uses Canvas, a learning management system, for its online programs. Students log in to Canvas to access course materials, watch lectures, submit assignments, communicate with instructors and participate in class discussions.

For each program, students can choose to enroll full-time or part-time. Full-time students typically take eight classes per year (three classes in the fall and spring semesters and two during the summer semester), while part-time students take three to six classes per year (one to two classes per semester). Students have the flexibility to take up to 9 credits (3 courses) per semester and can complete their degree in two to five years (the maximum completion time is five years).

Master of Professional Studies in Public Relations & Corporate Communications

The MPS in Public Relations & Corporate Communications is a 30-credit graduate program that emphasizes applied skill development, introducing students to contemporary communication trends and practices and equipping them with skills in strategic planning, research, and writing. The online graduate program offers three areas of concentration in Public Relations, Digital Communications, and Corporate Communications. Regardless of concentration, the curriculum requires ten total courses divided between two required core courses, three foundation courses (concentration courses) and five electives.

Core classes include a course in ethics and a capstone that is completed during the final year of enrollment. The foundation courses include Public Relations Writing, Communication Research and Elements of Communications Planning. Through these courses students learn how to conduct situational and audience analyses, develop appropriate messaging goals and objectives, and execute effective strategic communication plans. They also enhance their writing skills in public relations, learning how to draft media advisories, fact sheets, press releases and more.

Electives allow students to select additional classes that augment their foundation courses and advance their skill sets in their desired professional areas. Elective options vary by semester, but examples include Activating Audiences for Causes, Brand Concept, Cause Consulting, Change Management Communications and Corporate Communications.

The final academic requirement is a capstone that assesses the student’s ability to integrate their classroom-based knowledge into an applied learning project. The capstone asks students to identify a communication issue or problem for a real-world client and create a strategic communication plan to address that issue or problem.

Master of Professional Studies in Integrated Marketing Communications

The MPS in Integrated Marketing Communications (IMC) is a 33-credit graduate program with an interdisciplinary curriculum, combining the study of various communication disciplines, including digital marketing, social media, advertising, and word-of-mouth marketing. Through applied coursework, students learn how to design and synthesize strategic initiatives utilizing each of the aforementioned (and other) communication disciplines to drive consumer engagement and brand experiences through digital media, content marketing, social media campaigns, direct marketing, and more. The total curriculum requires 11 courses that are divided between core classes, foundation classes, and electives.

Core courses introduce students to foundational practices as an ethical communicator and marketer and includes a final capstone experience. Students also complete three foundation courses in Consumer Research & Insights, IMC Campaign Planning, and The Brand Concept. Through this coursework, students learn how to translate audience and market analytics into strategic campaigns, build strategies that drive brand experiences, and adapt as an IMC marketer in an ever-changing media landscape.

The six elective courses vary by topic, allowing students to self-select classes that align with their professional backgrounds or skill development needs. Sample electives include Cause Consulting, Consumer Research & Insights, Digital Analytics & Measurement, Digital Marketing, Innovations in IMC, and Personal Branding.

During the final semester, students complete a capstone experience that allows them to synthesize their course learning with an IMC project. Students choose an organization or company and develop a well-researched integrated marketing plan that addresses a real marketing challenge or issue.

Master of Professional Studies in Design Management & Communications

The MPS in Design Management & Communications is a 33-credit graduate degree program that emphasizes applied learning, teaching students to think critically and plan strategically to develop innovative designs that produce results for organizations and their products, services, and brands. The curriculum is interdisciplinary, bringing together concepts and practices from design thinking, creative management, and business strategy. This approach provides students with a well-rounded understanding of design processes and introduces them to leadership and managerial concepts they can apply to achieve professional and business outcomes.

The 11-class curriculum is split between core classes, foundation courses, and electives. Core courses include an introduction to ethical communication practices and a final capstone experience. Foundation coursework includes four classes in design and communications that explore major areas of practice and theory within design creativity, thinking, and processes. Through this coursework, students learn how to solve challenging business problems by using an innovative method of design that integrates ideation, marketing, development, and execution. They develop skills in team leadership, creative strategy, client relations, and visual communication. Example foundation classes include Design Leadership, Design Management, and Strategy and Design Thinking.

In addition to foundation classes, students also complete five electives. Electives vary, allowing students to choose course subjects that best meet their professional development needs. Within design management, sample electives include Technology Innovation, User Experience, Visual Persuasion and Promotion, Business Communications, and Integrated Design Strategy.

The program culminates with a capstone course that requires students to apply the skills they developed during the program to a design management and communications project. Working with a client, students tackle a design challenge through a researched, visual communications project that is creative and innovative.

Georgetown University is accredited by the Middle States Commission on Higher Education.

Online Master of Professional Studies in Public Relations & Corporate Communications

Overview
Department: School of Continuing Studies
Specializations/Concentrations: Focus Areas in Corporate Communications; Digital Communications; Public Relations
Websites: Department and Program

Program Format
Structure: Online program with no required campus visits
Instruction Methods: Program uses the Canvas learning management system - majority of classes use asynchronous instruction, although optional synchronous sessions may be scheduled throughout the semester
Campus Visits Required: No
Program Length: Full-time: program can be completed in 16 months (2-3 classes per semester); Part-time: students have up to 5 years to finish the program (1-2 courses per semester)

Curriculum and Graduation Requirements
Thesis Required: No
Capstone Options: Capstone course (comprehensive communications/PR plan)
Credits Required: 30 credits (10 courses)
Example Courses: Elements of Communications Planning; Conversations in Ethics; Public Relations Writing; Communications Research; Brand Journalism; Corporate Communications; Crisis Communications; Digital Communications Strategy

Application Requirements
Degree Required: Bachelor's degree
GPA Requirements: Minimum GPA 3.0 (students with a GPA lower than 3.0 may still be able to apply)
Testing Requirements: GRE not required
Start Dates: Fall, Spring and Summer admission

Tuition Costs
Estimated Tuition: ~$40,350 + fees
Cost per Credit Hour: $1,345 per credit hour

State Authorizations: Program accepts students from all 50 states



Online Master of Professional Studies in Integrated Marketing Communications

Overview
Department: School of Continuing Studies
Websites: Department and Program

Program Format
Structure: Online program with no required campus visits
Instruction Methods: Program uses the Canvas learning management system - majority of classes use asynchronous instruction, although some synchronous sessions may be scheduled throughout the semester
Campus Visits Required: No
Program Length: Full-time: program can be completed in 16 months (2-3 classes per semester); Part-time: students have up to 5 years to finish the program (1-2 courses per semester)

Curriculum and Graduation Requirements
Thesis Required: No
Capstone Options: Capstone course (IMC plan)
Credits Required: 33 credits (11 courses)
Example Courses: Consumer Research & Insights; IMC Campaign Planning; The Brand Concept; Content Strategy; Conversations About Ethics; Digital Marketing; Visual Communications; The Management of IMC

Application Requirements
Degree Required: Bachelor's degree
GPA Requirements: Minimum GPA 3.0 (students with a GPA lower than 3.0 may still be able to apply)
Testing Requirements: GRE not required
Start Dates: Fall, Spring and Summer admission

Tuition Costs
Estimated Tuition: ~$44,385 + fees
Cost per Credit Hour: $1,345 per credit hour

State Authorizations: Program accepts students from all 50 states



Online Master of Professional Studies in Design Management & Communications

Overview
Department: School of Continuing Studies
Websites: Department and Program

Program Format
Structure: Online program with no required campus visits
Instruction Methods: Program uses the Canvas learning management system - majority of classes use asynchronous instruction
Campus Visits Required: No
Program Length: Full-time: program can be completed in 16 months (2-3 classes per semester); Part-time: students have up to 5 years to finish the program (1-2 courses per semester)

Curriculum and Graduation Requirements
Thesis Required: No
Capstone Options: Capstone course (visual communications project)
Credits Required: 33 credits (11 courses)
Example Courses: Ethical Design; Visual Communications; Design Management and Strategy; Design Leadership; Design Thnking; User Experience; Business Communications; Integrated Design Strategy

Application Requirements
Degree Required: Bachelor's degree
GPA Requirements: Minimum GPA 3.0 (students with a GPA lower than 3.0 may still be able to apply)
Testing Requirements: GRE not required
Start Dates: Fall, Spring and Summer admission

Tuition Costs
Estimated Tuition: ~$44,385 + fees
Cost per Credit Hour: $1,345 per credit hour

State Authorizations: Program accepts students from all 50 states