Online Master of Science in Integrated Marketing Communications

Department: College of Business
Websites: Department and Program

Program Format
Structure: Online program with no required campus visits
Instruction Methods: Program uses a cohort model with mainly uses asynchronous instruction
Campus Visits Required: No
Program Length: Program can be completed in 2 to 2.5 years

Curriculum and Graduation Requirements
Thesis Required: No
Capstone Options: Capstone course: IMC Campaigns
Credits Required: 36 credits (12 courses)
Example Courses: Principles, Strategies and Tactics; Audience Behavior; Marketing Communications Research; Creative Message Strategy; Brand Development; Public Relations, IMC Campaigns

Application Requirements
Degree Required: Bachelor's degree
GPA Requirements: Minimum GPA 2.75
Testing Requirements: GRE not required
Work Experience: Prior coursework in marketing or IMC, or work experience in marketing or IMC required
Start Dates: Fall and Winter admission

Tuition Costs
Estimated Tuition: ~$27,432 + fees
Cost per Credit Hour: $762 per credit hour

State Authorizations: Program accepts students from all 50 states